Platform Editor, All 4

This job is closed and is displayed for reference only. 

Job Summary

Reference All40022
Location 124 Horseferry Road, London, SW1
Salary Competitive 
Hours 37 per week
Closing Date 22 January 2020 at Midnight

Job Title:   Platform Editor, All 4
Department: All 4
Reports To: Daily Editor, All 4


All 4 is Channel 4’s video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4’s broadcast channels.

Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, All 4 reaches over 3 million weekly viewers and has more than two thirds of all 16-34s in the UK as registered users.

The All 4 Editorial team is responsible for curating content on All 4 and managing its sub-brands (e.g. Walter Presents) across all owned-and-operated platforms, with a view to maximising video consumption and establishing All 4 as a destination of choice for UK audiences.


The Platform Editorial team is responsible for bringing All 4 content to life across all owned-and-operated platforms through smart curation, content strategy and audience targeting.

Each Platform Editor is responsible for managing editorial promotions across All 4 for their assigned platform group (web, mobile, big screen, console), as well as owning an audience taste group based on programme viewing and audience data. They will also be tasked with creating and managing specific areas of All 4, including the All 4 homepage, Channel Pages (Walter Presents, VICE etc), collections and ‘Watch Next’ Promotions.


• Take personal responsibility for maximising viewing on All 4, in line with the priorities laid out by the Daily Editor and actively identify cross-promotional opportunities

• Realise the All 4 tone-of-voice through intelligent curation and copywriting including homepage planning, curating channel pages and collections and writing weekly newsletters

• Manage and schedule editorial promotions on the homepage, create and manage curated areas of All 4, including the All 4 homepage, Channel Pages (Walter Presents, VICE etc), collections and ‘Watch Next’ Promotions
• Manage daily image selection and collaborate with All 4 Picture Editors to routinely review and optimise on-platform editorial image selection and be able to identify best practice in platform editing from a broad range of competitor services

• Offer proficiency in a particular platform group (web, mobile, big screen, console), inputting into the development of front- and back-end products as appropriate

• Become an expert in an assigned target audience profile, create and manage a promotional schedule based on priorities and data to drive viewing, engage and retain

• Devise and implement MVT and A/B tests on All 4 and input into user-testing sessions

• Work closely with the All 4 Product team to drive product innovation and development

• Demonstrate a passion for television and All 4 content and recognise the appeal of a wide variety of programming to different audiences.

• Play an active role in building a collaborative and generous culture.

• Enshrine the C4 commitment to diversity and inclusion in work practices.

• Please note that this role may require out of hours working


• Demonstrable experience in content creation and managing CMS
• Demonstrable experience in, or significant exposure to, brand creation and on-going management
• Demonstrable experience in copy-writing, web/app editing and image selection
• Experience in the sophisticated use of audience data
• Demonstrable knowledge of the All 4 archive of programming
• An understanding of best practice SEO
• Experience of working in a fast-paced media environment
• Basic knowledge of Photoshop (desirable, not essential)

• Interpretation and matching of audience wants and needs
• Allow themselves to be curious whilst maintaining focus
• Learns from failures and feedback
• Builds creative confidence by setting small creative challenges
• Uses empathy to understand other perspectives
• Questions assumptions
• Scrutinises the behaviour of viewers and competitors to identify new ways of doing things
• Creates opportunities to be innovative and think about things differently
• Able to work around constraints and push boundaries


• Ability to plan ahead, make good decisions, analyse different possibilities, and effectively accomplish a wide variety of tasks
• Anticipates the possibility that amendments have to be made and plan accordingly
• Adapts and integrates new information into a nearly completed project
• Ability to problem solve, handle competing priorities, be able to multi-task and have the ability to effectively process and re-organise planning structures to ensure a successful conclusion
• Can accommodate and reorganise a schedule

Time Management

• Concentrates his or her efforts on priorities
• Makes quality time for the most important priorities
• Thoughtfully plans his or her schedule and skill fully discriminates between the urgent and the  important
• Easily handles multiple tasks at the same time, while considering plans for future tasks
• Looks ahead and doesn’t get stuck in the here and now, while attending to a broad range of activities


• Passionate
• Collaborative
• Generous
• Inquisitive
• Innovative
• Adaptable
• Optimistic

Full Role Description

Further information

Celebrating diversity is at the heart of Channel 4's purpose both on-screen and off-screen. Being different is therefore at our core - and we know that recruiting talent from diverse backgrounds encourages our workforce to be vibrant, creative and think differently. Our goal is also to be truly reflective of the makeup of society and we actively recruit from groups that are under-represented in the media sector. So we welcome difference be it ethnicity, religion, age, gender or gender identity, sexual orientation or disability.

We have won awards from Stonewall for our work on screen and in the workplace, we are a member of the Business Disability Forum, and we are signed up as a Disability Confident employer with the Department of Work & Pensions. Channel 4 also won the company National Diversity Award - 2016. At the end of 2016 Channel 4 was awarded the National Equality Standard by EY, the only company ever to be placed at the highest level 'Institutionlised Inclusion'.

We understand that disabled people might have concerns about being discriminated against if they declare their disability when applying for a job. If that's you then don't worry - we will judge you on your abilities and fit against the job description. We are happy to discuss with you any adjustments you need to give you a level playing field during recruitment and then, if you're made an offer, we can then discuss with you the adjustments you might need to get on with the job and develop your career. Furthermore we can offer a guaranteed interview to any disabled applicant who meets the essential skills or experience listed above.

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