Digital Producer - DCU (Leeds)

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Job Summary

Reference DCU0003
Location National HQ - Leeds City Centre
Salary Competitive 
Hours 37 per week
Closing Date 15 March 2020 at Midnight

Job Title: Digital Producer – DCU 
Department: Digital Creative Unit (National HQ - Leeds)
Reports To: Senior Digital Producer

The newly created Digital Creative Unit (DCU) will be the engine room for C4’s digital acceleration strategy, with the primary mission to create, adapt and distribute
content across the key social media channels.

The primary activities of the DCU will be to curate (existing) and create (new) short-form content and distribute it through actively managed social media channels. The
DCU will work very closely with key people and departments within C4, including the Head of Digital Commissioning.

The DCU will be based in C4’s new National HQ in Leeds and will be a key component of C4’s regional strategy, creating creative job opportunities outside London and
expanding the diversity of the company’s creative contribution.

In order to generate the world class social media content that is needed to make C4 the market leader in digital presence and innovation, we need a world class creative and
content team. The Digital Producer will be a core part of that team.

We’re looking for an exceptional individual with experience, enthusiasm and fresh ideas in equal measure. Working alongside a dedicated team of digital creatives, producers
and editors, you and your team will be responding to and fulfilling briefs from the Marketing Department’s Social Media team, as well as responding to Branded Content briefs
from our Commercial team. You’ll be suggesting proactive ideas that build awareness and affinity for Channel 4’s channels and programmes through established and emerging social
media platforms.

The Digital Producer requires a passion and strong knowledge of what works across the content spectrum digitally and on all social media platforms. They should be an expert
in delivering projects on time, on budget and on brief, through proactive and appropriate management of project scope and resource.

This role is based in the new National HQ in Leeds will be required to liaise with the broader team on any given project including the Marketing team as well as with other C4
departments, to ensure as coherent an approach as possible.

• The production of digital and social assets to support linear programming, as well as some original content creation - ranging from technical production to social video production
• You’ll ideally have experience producing everything from 5-10 minute clip compilations to short-form series, memes and anything in-between.
• You’ll have experience of generating ideas that lead to millions of organic social – preferably using TV shows as a creative base to work from.
• You’ll also have experience creating content to meet Commercial briefs and client demands, helping to ideate, steer and then produce digital and social-first branded content.
• Yes, it’s a cliché, but you’re a ‘social native’ and you know the difference between a hit and a miss, even at the idea stage. You’ll know your Tik Toks from your Tumblrs,
and understand behaviours of audiences online.
• You must be abreast of developments in the world of social media and what the implications might be for us.
• You’ve got a string of social-firsts under your belt.
• Even though you’ve obviously won a load of awards, you’ll be motivated by performance rather than trophies.
• C4’s remit-fulfilling programmes will make up the bulk of your viewing – everything from Gogglebox to Dispatches via Hollyoaks and Derry Girls.
• You will be able to interpret briefs and deliver brilliant campaign responses that deliver pre-agreed objectives.
• As well as coming up with the ideas, you’ll be able to follow them through to delivery – you could shoot and ideally edit this stuff if you needed to.
• You would ideally be familiar with the Ofcom code and broadcast regulations so that you don’t waste your time on great ideas that turn out to be illegal.
• You will need to be tonally versatile as your team will be making content for Channel 4, E4 and All 4 social accounts.
• Occasionally, you’ll need to make content for distribution by our on-screen talent, since they’re often our biggest influencers, so you’ll need the ability to remain calm in
the presence of your favourite telly person.
• At the same time as our BAU needs to be stellar, you will be required to lead ground-breaking social media campaigns.
• Our target audience are a diverse bunch and Channel 4 exists to promote diversity. You will need to be empathetic towards this diverse bunch and be able to interact with them
in ways that feel natural to them – and most importantly, help produce packages to ensure their stories are being told as truthfully as possible.
• You will need to be curious and a voracious consumer of culture.
• You will be required to manage the, sometimes competing, demands of key stakeholders. Cool under pressure and excellent powers of persuasion are required.
• You’ll be responsible for managing Assistant Digital Producer(s), so some experience of people management is needed.
• You will need to have a good working relationship with Legal & Compliance. They are there to make sure we stay the right side of the line rather than to clip your wings.
Channel 4 was Born Risky.
• You’ll need experience of working to strict budgets.
• You won’t be responsible for reporting, but you should still be interested in results and be able to find out what’s done well and what hasn’t – this information should inform
your future work.
• You’ll work in our new National HQ in Leeds as part of the DCU, and in partnership with multiple other stakeholders.


Technical & Professional Skills
• Must have a good knowledge of all areas of online marketing and content creation.
• Proven experience of the production of digital and social assets - ranging from technical production to social video production.
• Experience of producing everything from 5-10 minute clip compilations to short-form series, memes and anything in-between.
• Proven experience of generating ideas that lead to millions of organic social – preferably using TV shows as a creative base to work from.
• Must be socially native, with a strong understanding of what content audiences engage with online applying this knowledge to campaigns.
• Prior experience of producing creative projects in order to meet the creative brief.
• Important to keep up to date with creative and digital / social media trends and have a passion for cutting edge creative and innovation.
• Must have a thorough understanding of processes, workflows, tools and methodologies.
• Good learning agility and curious about new technologies and solutions – you’ll be a keen learner of the ever-evolving suite of products available.
• Should be a quick learner and curious about new technologies and solutions.
• Must have an understanding of post-production processes including delivering assets to a variety of technical specifications.
• Experience of using productivity tools such as Monday or Trello is preferred.

Autonomy/Judgement/Decision Making
• Should be confident in making creative, technical and budgetary decisions.
• Works on broad variety of matters within the content spectrum, and will sometimes be required to produce an online campaign with limited time, talent and budget.
• Must be highly organised.

Managing Resources
• Ability to find, negotiate with and manage local resource (production companies, video editors, motion graphics artists, designers, production assistants etc.) when required.
• Management and development of Assistant Digital Producer(s).
• Has budgetary control by ensuring that projects are correctly funded and managed independently.
• Will manage entire workflow from ideation through to final delivery.

Relationship Management
• Proven experience of establishing close working relationships (will be required to build relationships with C4’s on-line / digital departments and suppliers) and able to
communicate with differing departments to meet differing demands.
• Must be willing to travel between Leeds and London as and when required.
• Works regularly with a mixture of people from managers, immediate team, and third-party suppliers.
• May involve contract negotiation with 3rd party suppliers of agencies and freelancers and is required to performance manage them accordingly.
• Must be collaborative in their approach.
• Must have excellent verbal and written communication.

Complexity/Problem Solving
• Ability to face a regular mixture of routine and non-routine problems in the role.
• Can demonstrate resilience and remains calm under pressure.
• Must be a proactive problem solver.

Full Role Description

Further information

Celebrating diversity is at the heart of Channel 4's purpose both on-screen and off-screen. Being different is therefore at our core - and we know that recruiting talent from diverse backgrounds encourages our workforce to be vibrant, creative and think differently. Our goal is also to be truly reflective of the makeup of society and we actively recruit from groups that are under-represented in the media sector. So we welcome difference be it ethnicity, religion, age, gender or gender identity, sexual orientation or disability.

We have won awards from Stonewall for our work on screen and in the workplace, we are a member of the Business Disability Forum, and we are signed up as a Disability Confident employer with the Department of Work & Pensions. Channel 4 also won the company National Diversity Award - 2016. At the end of 2016 Channel 4 was awarded the National Equality Standard by EY, the only company ever to be placed at the highest level 'Institutionlised Inclusion'.

We understand that disabled people might have concerns about being discriminated against if they declare their disability when applying for a job. If that's you then don't worry - we will judge you on your abilities and fit against the job description. We are happy to discuss with you any adjustments you need to give you a level playing field during recruitment and then, if you're made an offer, we can then discuss with you the adjustments you might need to get on with the job and develop your career. Furthermore we can offer a guaranteed interview to any disabled applicant who meets the essential skills or experience listed above.

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